- Why Infogroup
We deliver data-driven results for our business, consumer and nonprofit clients with the very best data, technology, marketing resources, and list strategies.
- What We Do
We provide multichannel marketing strategies through powerful, accurate data that drives results, maximizes your company's ROI, profitability, and revenue generation.
- What Are Your Needs
Are you a B2B, B2C, or nonprofit organization?
Acquire prospects, retain customers, and discover untapped revenue sources through email and multichannel marketing solutions and strategies.- Our Data Solutions
Leverage the best available data sources and sophisticated analytic tools to boost your lead generation and sales.
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Find Your Best Prospects Here!
We have what you need—Postal, Email & Multichannel Quality Data – Quality Lists- Resources
Your marketing toolbox with everything you need for strategic planning, action, and success.
Stay ahead of the competition and on the cutting edge of the industry with the latest news and resources from Infogroup Media Solutions.You are here
Home › What We Do › Marketing StrategyMultichannel Marketing Strategy
Delivering Excellence in Direct Mail and Multichannel Campaigns
Infogroup Media Solutions goes beyond simple direct mail to create a multichannel marketing strategy that encompasses every element of your promotional campaign. We also offer a wide range of strategic database marketing services to boost your company's visibility and help you attract new customers more easily. Our outstanding array of consultancy services can help you with the following goals:
- Creating a direct response marketing plan from the ground up
- Organizing mailing lists by various criteria for improved targeting accuracy
- Designing and producing print collateral
- Sorting by zip code and weighing your mailings for improved budget management
- Increasing your reach with enhanced lead identification
Our consultants are experts in finding the most cost-efficient and effective ways to boost your company's visibility, sales, and revenue. We work with you to create a multichannel marketing strategy that meets your corporate needs and provides you with the tools and information necessary to give you an edge over your rivals within your industry. Infogroup delivers solid results with start-to-finish services that get the job done for your company.
Creating success from the ground up
At Infogroup Media Solutions, we start with an innovative database marketing strategy that pushes the envelope to deliver the most effective results. Our team of expert consultants can help jumpstart your existing direct mail campaign or create a new strategy that combines creative content and time-tested techniques to deliver increased visibility and improved sales for your company. We incorporate marketing tools that include the following:
- Financial break-even analysis for maximum impact per dollar spent
- Recommendations on media selection to increase your return on investment
- Creative recommendations on style, format, and content
- Consumer response projections for more effective marketing plans
- Test marketing
- Measurable campaign strategies that offer real information for ongoing marketing efforts
These advanced marketing strategies provide you with the in-depth knowledge of our experienced and professional consultants. We specialize in delivering innovative strategies that get real and measurable results for your company's direct mailing and marketing campaigns.
Delivering the finished product
Infogroup can provide start-to-finish services for your company. Once you've decided on the right mailing format and content, we can print, assemble, sort, and post your direct mailings through our affiliated print shop service. This integrated approach to your project ensures that your direct mailings are delivered in a timely fashion and to your precise specifications.
Once your direct mail project has been completed and dispatched, our team of professionals will continue tracking and measuring the results of your marketing campaign. This allows your company to put a monetary figure on the overall value of your direct mail campaign in attracting new customers and boosting sales. At Infogroup Media Solutions, we make it easy to manage every element of your direct mail and marketing strategy to achieve your corporate goals and boost your customer base to increase revenues, sales, and public visibility for your products and services.
1020 East 1st Street Papillion, NE 68046
800-223-2194
infogroupmediasolutions@infogroup.com - What We Do