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eBooks & White Papers

Data-driven Marketing Today - What's New and What's Working

Data-driven marketing is exploding today. With access to vast new data sources, new tools like artificial intelligence, and the insatiable demand for data to support digital marketing communications, data has become an essential resource for modern marketers. In fact, you might argue that every marketer today needs to become something of a data scientist. This paper reviews the new developments in data-driven marketing to consumers. Get up to speed with the latest tools and applications. Find out what’s working— and where data-driven marketing is headed. Gain a clear view of where to invest your 2018 marketing dollars for the highest ROI.


How to Reactivate Dormant Customers

Having a strong retention and reactivation strategy in place is essential in optimizing the value of your customer base. But many marketers may be missing out on some of today’s best practices toward accomplishing this. This whitepaper addresses how to identify the early signs of potential defection and shares the latest, proven tools and tactics for stimulating a renewed relationship with your dormant customers and reducing customer defection.


New Year's Resolutions Toward a Successful Omni-Channel Approach

Omni-channel marketing is on most marketers’ minds this year. New technologies and big data are putting a more personalized, responsive customer experience within reach. And, in today’s market, this is the type of relationship customers expect. While the majority of marketing executives believe an omni-channel approach is critical, only a small percentage are successfully implementing it. Omni-channel works well if done right. Gain a deeper understanding of what makes an omni-channel approach tick and learn the guiding principles behind developing a winning strategy that will meet and exceed your company’s goals.


Guide to Turning Holiday Shoppers into Year-long Customers through Smart Retargeting

Engaging and nurturing holiday customers and drop-ins through retargeting and emails is essential for future sales growth. With the right strategy, backed by quality data, your hard work during the busy holiday season will pay off throughout the year. Download this white paper and learn: how retargeting works, the benefits of integrating email and retargeting, 7 ways to improve holiday season results, retargeting strategies for each stage of the funnel, and much more.


How to Place an Order for Prospecting Lists and Data That Ensures You'll Get Exactly What You Need

Marketers looking to acquire new customers, or generate sales leads, typically rely on outside lists to gain access to new markets. But too often they end up with data that isn't exactly what they had in mind--wasting time and money on a low performing campaign. With a bit of planning and strategy, these problems can be avoided. Here, Ruth P. Stevens shares valuable techniques you can use from pre-lanning through post campaign to guarantee you obtain the right data for prospecting success.


How to Select a Data Vendor That is a Perfect Fit for Your Marketing Objectives

This is the best time in marketing history to focus on finding good sources of data. Recognized author and marketing consultant, Ruth P. Stevens, walks you through the steps to finding the perfect data partner. 

Your target audience is the single most important driver of campaign results, accounting for as much as 50% of response. If you are contacting the wrong person, even the most persuasive message and compelling offer will fall on deaf ears. Without complete and accurate data about customers and prospects, you are leaving money on the table.

Many exciting new sources and uses of data have emerged that make it easier than ever to identify prospective customers and gain rich insight into current customers. It’s the perfect time to find a data vendor. But how?


7 Key Insights into Evolution of Data Driven Marketing

Marketers are seeing an increasing need for sophisticated data to support campaigns that are multichannel, personalized, automated, and most important, effective. As a result, data technology solutions are now a nearly universal part of every marketer’s arsenal across the industry. From data warehousing, cleansing, real-time data platforms, and automation, marketers continue to increase their investment in data technology. This whitepaper highlights where marketers are putting their data dollars, anticipated challenges and recommendations for effective data strategies.  


How Data Quality Drives Today's Digital Marketing Success

Behind all of today's digital marketing buzzwords, there is one development making it all possible - the exponential growth in quality data available to drive digital campaigns. What are the fundamentals you need to follow to take advantage of the latest digital marketing trends? This whitepaper has everything you need to know, including choosing right date to support micro-targeting, incorporating behavioral data, developing successful mobile strategies and much more.



Hacking the System - How to Unlock Digital Marketing's Great Potential (Infographic)

How are B2B marketers adapting to the new demands of a growing digital marketplace? Messages are becoming more personalized, automated and better targeted – are you keeping up? This Infographic dives into the numbers to reveal the latest trends and the most important data strategies dictating success.


Getting Personal With Your B2B Prospects: 5 Best Practices for Data-Driven Multichannel Marketing Campaigns

B2B marketers face an influx of data and a growing number of channels that their customers are using to make buying decisions. How can you make sure your data-driven multichannel campaigns result in more business and closed deals? This eBook will be your guide to navigating challenges caused by a rapidly changing B2B marketplace.